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Friday, October 4, 2013

Sony: Tendenza di smartphone fotocamera-centrica è circa il desiderio degli utenti di fama

Mobile device manufacturers are producing better smartphone cameras to fill the desires of consumers to be famous, Sony has suggested.
With the increased use of social networking sites and Blogs, Sony claimed smartphone manufacturers are having to introduce devices with more powerful camera specifications to meet consumer needs.
Speaking of TrustedReviews, said Pierre Perron, President of Sony Mobile to North-West Europe, consumer trends show a need for smartphone cameras with more grunt, especially to meet the user's obsession for sharing content.
"There is a very strong consumer trend that is as follows: over the past ten years, we wanted to share content, [especially] with the addition of Facebook and all those other social networks," Perron said. "The next ten years is not just about sharing, about being famous. So how do we help our consumers become famous? Through the image quality and therefore more megapixels and larger sensors. "
In order to satisfy consumers, Sony launched the Sony Xperia Z1 alongside standalone two-lens cameras that attach to the iOS and Android smartphone to offer extra functionality.
"The market is definitely aiming for a consumer who wants to have much better pictures using your smartphone, simply because their smartphone is the 95 percent of the time. But at the same time most consumers are not willing to make any concessions in the fact that it must be thin, it needs to be, needs to be resistant, etc. "
The Sony Xperia Z1 has a 20.7-megapixels, but still maintains a 8.5 mm slim design similar to Sony Xperia Xperia Sony Z and Z Ultra.
"This is the reason why we believe that [launching a smartphone camera-centric and the duo of lens cameras] is probably the right answer. We're not asking the consumer to make any concessions. "
Sony lens QX10 QX100 cameras are available for £ 399 and £ 179 respectively and connect to a smartphone by using NFC or Wi-Fi Direct. Controlled by an app, the pair of cameras with lens is compatible with most smartphones Android and iOS.
"If you want to combine the two worlds [of smartphones and photography] and you want it to integrate into a single device, the result is often very misleading. From a price perspective or point of view form factor. "
"That is the reason why we went down this route, where we believe that it is possible to combine both worlds without asking consumers to make any concessions."

Next, check the characteristics of the Sony Xperia Z1 top ten.


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