Ailing smartphone maker that BlackBerry has revealed that must pay the 40 percent of its workforce, with 4,500 job cuts to do ahead of a quarterly loss of $ 1 billion.
Having been forced in a previous job cuts in recent years, mora, formerly known as RIM, failed to lift the fortunes and now will begin the process of making redundant over the coming months the 40 per cent of its global workforce.
A former industry giant smartphone, BlackBerry has failed to keep pace with the likes of Apple and Google in the mobile market, in recent years. The company predicted second-quarter losses $ 995 million (£621 m).
In the wake of the announcement, stock prices BlackBerry plummeted 17 percent, spelling more trouble for the Canada company.
Making the announcement, CEO of BlackBerry Thorsten Heins released a statement outlining the company's plans to streamline its employment numbers and business propositions.
"We are carrying out the difficult, but necessary changes he announced today operating to deal with our position in an increasingly mature and industry more competitive and to drive the company toward profitability," he said.
"Going forward, we intend to concentrate our offer on our end-to-end solution of hardware, software and services for businesses and end users productive, professional".
BlackBerry work cuts announcement comes 24 hours after the company quietly unveiled its largest offering smartphone, the BlackBerry Z30. In addition, the BBM app for Android will be officially launched later today.
After launching his new BlackBerry OS 10 this year in an effort to be more competitive with the likes of Apple and Android, devices such as the iPhone and Samsung Galaxy 5 S4 continue to outshine the interest in the new BlackBerry OS.
Having been plagued by extensive delays, BB10 reception fell a little flat, with the platform currently supported BlackBerry phones, the Z10, Q10 BlackBerry and BlackBerry Q5, all having failed to garner much consumer interest.
Read more: BlackBerry Q10 review
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