Three has announced its plan to rollout 4 g for this year, with the network, revealing that will load existing users extra for use of 4 g speeds.
Making the announcement as both Vodafone and O2 launch their 4 g services in the United Kingdom, three showed that, while it may be too late to the party with its 4 g services not launching until December, in terms of value are going to tear down the competition, no more for 4 g connections that its current 3 g charging rates.
"We are pleased to announce that we will be the first network to offer 4 g no no additional cost to our customers," said Hugh Davies, Director of Corporate Affairs in making the announcement.
"All of our customers who are in three with a device ready 4 g will get automatic logon, hassle-free in 4 g areas without having to change plans or SIM cards."
He added: "As we roll out and continue to invest in 4 g also will bring us greater capacity to those on our advanced 3 g network available, enhance the experience for all our customers."
All you can eat data plans at no additional cost, three still offers to announce any price for new customers joining directly to its 4 g plans, suggesting its rates for new users will remain on par with the existing offerings.
Confirming that enters the fray 4 g before the end of the year, three showed that 4 g services, conveniently, will be available in a trio of cities in the United Kingdom at launch, with London, Birmingham and Manchester to be given the nod first.
Eager to expand its 4 g service quickly, three said it will offer 4 g coverage through the 98 per cent of the United Kingdom by the end of 2015, including 50 cities before the end of next year.
An official spokesman of the company said: "all three customers with ready 4 g will be able to take advantage of 4 g free of charge with a simple software upgrade, so no need to go to a store".
They added: "three is facilitating the transition to 4 G, there are no new contracts to sign, no need to change rates or swap SIMs. Three will also continue to offer all you can eat data, as part of his plans. "
Three currently offers a range of ready 4 g phones, including the likes of major market Samsung Galaxy S4, an HTC and BlackBerry QWERTY Q10.
To learn more: EE 4 g reaches 100 city finish line
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