Mobile phones with QWERTY keyboards have always been the strong suite of BlackBerry. So when the company redesigned its product portfolio with BB10 and the Z10, she decided to forgo QWERTY phones not entirely and started the Q10 (and hence the Q5).
Well, it seems that the strategy works not so well, out. According to the Wall Street Journal, spoken to retailers in the United States and Canada, the Q10 is a disastrous error. Is there no demand for the device and the retailers have to return their shares.
A Canadian retailers went so far as to say: "I think we would say that the Q10, who we all thought was the Savior, the ground, and died." And this is BlackBerry country, which we are discussing here.
This does not mean, the all-touch-Z10 fly things off the shelves, particularly bleak for search-based keyboard blackberries. The market for these devices in the past is also clear and very few want to now waste valuable space for a physical keyboard if she could instead have a large display.
BlackBerry needs to rethink their strategy and to assess if people really want to buy more QWERTY BlackBerry. Or just blackberries, for that matter.
Source
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