EE has predicted that 4 g services will not remain a high-end luxury for a long time, with the introduction of cheaper 4 g phones, making high-speed service available to the masses.
Currently confined largely to the premium flagship phones like the Samsung Galaxy S4, HTC and BlackBerry Q10, soon 4 g connectivity options will filter down price points, the network has planned, with mid-range and budget phones all set to get in on the Act.
"The important thing here is that it produces is about to begin to access most of the key points with 4 g price," said Marc Allera, head of sales at EE while talking exclusively with TrustedReviews. "All the major suppliers are very focused on 4 g which is great for us."
He added: "not only is going to be a high-end gaming, there are mid-range and even some low end 4 g devices that we are beginning to see on the roadmap, now that both will launch in Q4 this year, so in the coming months, or certainly during the next year."
Looking to the future, Allera said: "there will be a really good spread of devices with different specifications and at different prices that means 4 g soon will cover most of the points of the price and specs that 3 g is today".
While EE has offered 4 g in the United Kingdom for almost a year, the parent company of Orange and T-Mobile saw its first competition entering the fray g in recent days as both O2 and Vodafone 4 g 4 g networks were launched.
Not threatened by competition, Allera argued that the EE is focused solely on its network and services and has predicted that, although 4 g contracts are more expensive than the 3 g rates will soon filter down to all areas of the market.
"4 g is a premium service and then people are paying a little more for a faster and better service and devices that are currently available for it, high-end devices, major only," Allera said.
He added: "As the devices become more accessible, which means that the price points become more accessible to consumers, that is going to be the tipping point where 4 g becomes the norm and people will be willing to pay a little extra for an internet experience much faster, better."
Would you like a range of cheaper phones 4 g tempt you into making the leap to a 4 g service? Let us know via the comments box below.
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