Ubuntu-edge campaign not be to reach $32 million goal

The ambitious project of the Ubuntu-edge Smartphone has his early death met, at least what is the Indiegogo campaign concerns.

Already in July canonical began a campaign to $32 million in 30 days for the Ubuntu-edge Smartphone, to increase a device with the kind of specifications, the dreams are. The amount funded campaign had a strong start, accumulating more than $2 million in the first eight hours and is to hit a record sum of over $10 million, the highest for a crowd-funded campaign, beat like the Pebble Watch (the one actual product at this time).

But it was obvious even then, never wanted to make the campaign. The days have been few and the final amount was too high and though canonical is managed to raise an impressive amount of money never wanted to achieve, that with the continuously declining interest.

As today the campaign finally has an end, manage the company, $12.8 million, far from the target of $32 million increase. But while the campaign is completed, can the idea does not have. Although the campaign reaches its destination, it has created a lot of enthusiasm about the device and the operating system behind it. Founder of Ubuntu - Mark Shuttleworth - revealed that some large manufacturers to come to discuss the device with him. So it could still be something hope for the Ubuntu side after all.

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Edge of Ubuntu: 5 reasons that the campaign was a great success

Opinion:At the beginning it was clear that the Board would not hit its Unbuntu ambitious $ 32 million funding target crowd funding. After the initial peak of commitments the trend showed that would fall short. But that doesn't mean it was a failure. Actually there are many reasons why the Ubuntu campaign should be celebrated.

This is obvious. While the Board lost its ambitious target Ubuntu, still raised $12,8 million and broke the record of commitments in crowd funding process. That is a massive support not only the same phone book of Ubuntu, but trust that people have in Ubuntu.

Most important was the contribution of $ 80,000 from Bloomberg, a huge and very influential. Without the campaign would be all too easy to dismiss the concept of Ubuntu Edge: cannot reject it now.

Or, to put it another way, it shows Ubuntu is a true leader and innovator when it comes to mobile computing technology. While Ubuntu offers an ambitious concept and pushing to the limit, such as Apple, Samsung and Google are busy squeezing more money out of their flagship brands: Apple with the next budget iPhone 5 C; Samsung with endless variations of the Galaxy S4; Google with the mainstream, mass-market products like the Nexus and Nexus 7 4, albeit with a small hat tip towards Google Glass.

I not mistaken: there is nothing wrong with providing good quality, mainstream products. But nobody can say with a straight face that adding a higher resolution screen, or eye-tracking ' technology ', is innovation. The big brands are ideas, but Ubuntu is not.

This article is proof enough that the edge of Ubuntu did wonders for the profile of Ubuntu. I write a lot about Ubuntu as a general rule, yet here I am discussing the merits. And some very unscientific research shows that's the edge of Ubuntu Ubuntu gave an unprecedented level of exposure.

A search for ' Edge ' on Google Ubuntu View 28 million results with phone coverage from all the world's largest media. Any person of good PR will tell you that widespread coverage in mainstream press helps make the niche brands soar, and it's still true even in the age of Twitter, Reddit and Facebook (not Google Plus, don't be silly).

Mark Shuttleworth, founder of Ubuntu parent company Canonical Ltd., was alluding to this point in his last updated:

"All the support and advertising continued to guide our discussions with some major manufacturers, and we have many mobile networks in the world already signed for the carrier's Advisory Group of Ubuntu. They were watching this global discussion of Ubuntu and the need for innovation very tightly. Watch this space! "

Obviously it's in his interest to talk about this point, but definitely nothing opens the door better than $ 12 millions of genuine support and advertising worldwide? I find it hard to believe that there is a telephony manufacturer out there that is interested in being associated with making the ' smartphone ' first Ubuntu similarly Asus became so closely connected as the company behind the hugely successful Nexus 7 and its follow-up, the Nexus 7 2.

Momentum is important, just ask Microsoft. At the time that the brand or the product starts to melt into the public consciousness, the easier it is for people to write it as an also-ran.

This is not to say Ubuntu is now a major player: it isn't. But with computation becoming more mobile, not to have an opinion and a presence in that space would make Ubuntu look irrelevant and tired. Now the opposite is true. Ubuntu has a vision for mobile and (within reason) knows.

Andy Vandervell is Deputy Director at Trusted reviews. He tweets at www.twitter.com/andyvan and follow him on Google Plus.

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Ubuntu edge campaign fails to meet its $32-million target

AppId is over the quota

The ambitious Ubuntu edge smartphone project has met its untimely demise, at least as far as the Indiegogo campaign is concerned.

Back in July, canonical started a campaign to raise $32 million in 30 days for the Ubuntu edge smartphone, a device with the child of specifications that dreams are made of. The crowd-funded campaign had a strong start, amassing over $2 million in the first eight hours and going on to hit a record amount of over $10 million, the highest for a crowd-funded campaign, beating the likes of the Pebble watch (which is to actual product at this point).

But it what parameter even then that the campaign which never going to make it. The days were few, and what the final amount too high and even though canonical managed to raise on the impressive amount of money they were never going to reach the target with the ever dwindling interest.

Thus, as of today, the campaign has finally ended, with the company managing to raise $12.8 million, a far cry from the $32-million goal. But while the campaign may have ended, the idea doesn't have to. Even though the campaign failed to reach its goal, it did create a fair amount of buzz about the device and the OS behind it founder of Ubuntu - Mark Shuttleworth – has revealed that some large manufacturers have come out to discuss the device with him. So there might still be some hope for the Ubuntu edge after all.

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